PropPulse
Agent performance and commission analytics for Dubai real estate brokerages, turning a single monthly revenue figure into a ranked view of who is closing, where leads leak, and what commission is owed.
What we set out to build
PropPulse was built to answer the questions a Dubai brokerage owner cannot get from a listings CRM or a spreadsheet: which of their agents is actually earning the revenue, which lead source is worth paying for, and how much commission is sitting uncollected. It is a self-initiated portfolio build, demoed through a hypothetical persona, Desert View Properties LLC, an 8 agent, RERA-licensed Dubai brokerage handling sales, rentals, and off-plan, running on realistic seeded data (2,400 leads, 320 completed deals, 85 in-pipeline deals across 12 months) rather than a live client's transactions. Deliberately not a CRM or listing manager, PropPulse is a focused performance-analytics layer that sits on top of an agency's existing deal flow and answers five questions every owner asks: who is closing, where are leads leaking, what is the pipeline worth, how much commission is owed, and which communities are actually paying off.
Client
Self-Initiated Demo Project
Role
Full Stack Developer
Timeline
4 Weeks, Discovery to Deployment
Services
Product Design, Full-Stack Development, AI Integration, Security Hardening
Challenges & Project Goals
Desert View had eight people generating real revenue and no instrument to tell the owner who was carrying the business, where the leads that mattered were coming from, and where the money was stuck. Every answer meant exporting spreadsheets and cross-referencing by hand.
Challenges
Goals
Our Approach
The build was broken into four weekly phases, moving from Dubai-market data modeling to a hardened, production-standard dashboard with AI insights on top.
Key Features & Business Value
Every feature ties back to a specific question a brokerage owner keeps asking rather than being built for its own sake.
What It Does & Why It Matters
Agent Leaderboard
Ranks all 8 agents by commission earned, deals closed, and conversion rate, with gold, silver, and bronze top-three styling, turning 'who is actually performing' from a guess into a ranked, refreshed-monthly fact.
Lead Source Quality Matrix
Scatter chart plotting every portal by lead volume, conversion rate, and total commission generated, answering the single most expensive question an owner has: where should next month's portal budget go.
Deal Pipeline (Kanban + Table)
Every active deal across 8 stages, with days-in-stage flagged red past 14 days, surfacing stalled deals and the commission attached to them before they go cold.
Commission Calculator & Tracker
Live RERA-accurate calculator plus a paid, pending, and overdue breakdown by agent, replacing spreadsheet math with an instant, auditable number and making overdue collections visible instead of buried.
Community Performance Analysis
Heatmap of deal volume and commission density by Dubai community, plus price-per-sqft trends, showing which neighborhoods are worth an agency's marketing spend and agent time.
AI Performance Insights
15 ranked, plain-language findings (critical, warning, opportunity, info) plus on-demand generation of new ones, giving a solo owner the standing output of a performance analyst without hiring one.
45 min vs 15 min
One agent's average lead response time vs. the agency norm, flagged automatically
18% vs 8%
Property Finder vs. Dubizzle conversion rate, surfaced next to spend and commission
AED 180,000+
Commission overdue past 30 days, surfaced as one ranked alert
3x
Conversion lift for leads contacted within 5 minutes vs. after an hour
Built With